22nd December 2020 22nd December 2020, by Soudi Masouleh
On Running has opened a flagship store in New York. This offers a range of digital services such as individual analyses, a “Magic Wall” that shows the entire range, and extended product information thanks to an NFC device.
On’s goal is to focus on design and technology, but always in the service of the customer. As David Allemann, co-founder of On writes on On’s website about the New York store, “With design and technology at the forefront, On NYC will empower shoppers to engage with our products in an entirely new way.” To find the perfect shoe, individual running characteristics are compared with a database from around 52,000 runs and combined with data from a custom-built invisible shoe scanner.
“With design and technology at the forefront, On NYC will empower shoppers to engage with our products in an entirely new way.”
The store looks extremely futuristic and is also intended to become a local meeting place for the runner scene in NoHo in NYC.
